The Awards are limited to entries from broadcasters (TV, music), publishers (print, online) and OTT players. Entries must relate to the media brands themselves and are not open to advertisers in media.
The primary aim of the Awards is to reward creative communication by media brands in India. The Media Brand Awards are therefore open to all forms of media.
This year we have introduced an award for Innovation in Content.Click here for the definition of 'innovation' and other details.
And don't forget to check out the Special Awards which are waiting to be won by the media brand which receives the highest number of points in its class (eg Print or TV Entertainment).
The use of either traditional or non-traditional out-of-home media for communication by a media brand.
The use of activation (that is, one-off live events, street show, sports events, festivals etc) by a media brand to engage with potential consumers.
A clearly identifiable content-based campaign by a media brand with a specific marketing goal in mind. Placement of a brand/advertiser in the campaign is a must.
A campaign that uses several digital platforms in an integrated manner to promote a programme, show, section or any new initiative.
Creation of a unique IPR event by a media company which enhances the power of the brand.
The use of an integrated multi-media effort to promote a programme, show, section or any new initiative.
A creative B2B campaign that uses the trade media to influence advertiser perceptions.
(*where 'innovation' is defined as the application of distinctive, useful ideas)
The use of innovation to make the content more absorbing - this could be in the form of a new initiative, a change in design, in scheduling and/or anything that improves the consumer experience.
Participating media brands (not companies) will receive scores for metals won:
Gold: 30 points | Silver: 20 points |Bronze: 10 points
The brand that receives the highest number of points in its class (eg say Print or Music) will receive one of the following titles:
(Example, a brand that wins a Gold, a Silver and a Bronze will have scored 30 + 20 + 10 = 60 points)
All participating brands will be automatically considered for one of these titles. They do not have to pay an additional fee.
In the event of a tie where two brands receive the same number of points, the one that has received more gold awards will be declared the winner.
